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Choosing a car dealer is just as important as choosing the car itself. Much like the process to that of choosing a doctor, you will want to find someone who will understand your needs and be able to meet them, treat you with the respect you deserve and not push you into doing something you are not comfortable with doing. Because car dealerships work on a commission basis, they want to sell you a car as much as you want to buy one; however, because there is a lot of money involved, be sure you know what kind of company you are dealing with. As people in sales, part of their job is about knowing you, the consumer based on your general demographic. Before setting foot in a car dealership, make sure you know them too. Do your homework and have several key pieces of information in the back of your mind that will help you make the decision of which dealer to choose. Depending on which type of car you want to buy, you may have a choice of several dealerships that deal in both new and used cars. If you have a dealer in mind, or even several dealers, go online and look them up on the website of the Better Business Bureau (www.bbb.org). There, you can look up the specific dealer you are thinking about buying or leasing them and see if they are registered as a business in good standing. You can also be informed of any complaints lodged against them. If the dealer you are thinking about is not listed with the Better Business Bureau, positively or negatively, you may want to use other sources to uncover information. Be Guaranteed
When you are looking for a car dealer, find out how well they have honored their promises in the past especially when dealing with used cars. Avoid talking to the dealer directly, but rather, talk to friends, family, co-workers and other acquaintances to see what their experiences have been like. Ask questions about their reputation. If a car broke down after purchase, did they honor the warranty? For how long? What is their policy about taking care of you, the customer, for the life of your ownership? Is there anything you should be aware of in the fine print? The best people to talk to are ones who have dealt with the dealers directly as customers. Choose the dealer who has the most glowing reviews and consider asking a friend who has purchased from them in the past to come along with you.
Direct Disclosure
If you are narrowing down your choices to a few that seem reliable and with a good reputation, you may want to narrow the list further by then talking to the dealer directly to get a better idea of their background. This is not a time to talk deals, but rather to find out more about the business itself. Ask questions such as, “How long have they been in business?” and “Do they have any other branches?” This will give you a better idea of the longevity of a company that should be there down the road in case you need them.
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